Boost Your Business: Top Digital Marketing Agency in India | Tangence

Boost Your Business: Top Digital Marketing Agency in India | Tangence

blog

..

Beyond Logos: The Symphony of Your Digital Presence

Beyond Logos: The Symphony of Your Digital Presence

Brand Identity: More Than Just a Logo Brand identity is not just about visuals like logos or color schemes; it’s the essence of what your brand stands for. In the digital age, this identity acts as a beacon, guiding your audience through their online interactions. A well-crafted brand identity that’s consistent across all digital touchpoints can […]

24/7 Salesperson: The Undeniable Power of a Well-Crafted Website

24/7 Salesperson: The Undeniable Power of a Well-Crafted Website

Your website is not just a website. It’s a 24/7 salesperson, a brand ambassador, and perhaps your most potent business tool in today’s digital-first world. But not just any website will do. A well-crafted site can be the difference between thriving sales and a digital ghost town. Let’s dive into why. First Impressions Count Imagine […]

Why creativity is the core of Digital Marketing?

Why creativity is the core of Digital Marketing?

In the whirlwind world of digital marketing, creativity isn’t just a luxury; it’s the lifeblood that powers every successful campaign and idea. Imagine this: marketers, under the gun of tight deadlines and last-minute opportunities, continuously pulling rabbits out of hats. This isn’t magic. It’s creativity at work. Creativity: The Mindset, Not Just a Skill Creativity […]

Navigating the Maze: How Social Media Algorithms Impact Brand Visibility

Imagine social media as a bustling marketplace where brands vie for attention. It’s vibrant, chaotic, and ever-changing. At the heart of this marketplace are the elusive algorithms, those behind-the-scenes maestros dictating what gets seen and what fades into the background. Keeping up with their rhythm is like learning a new dance step every other beat—challenging […]

<strong>Bridging the Gap: Integrating Traditional and Digital Marketing for a Comprehensive Strategy.</strong>

Bridging the Gap: Integrating Traditional and Digital Marketing for a Comprehensive Strategy.

Introduction: In the ever-changing world of marketing, the choice between traditional and digital strategies is a hot topic. While digital marketing is known for being cost-effective and having a huge reach, traditional marketing hasn’t lost its charm in creating lasting and impactful brand moments. The secret sauce for today’s marketing success isn’t picking one over […]

Mastering Google Analytics: 5 Essential Metrics for Web Success

Mastering Google Analytics: 5 Essential Metrics for Web Success

Google Analytics provides a wealth of data, which can be both a blessing and a curse. With so much information available, deciding what to focus on can be overwhelming. While the specific metrics you should track largely depend on the goals of your website or campaign, here are five fundamental performance metrics that most website […]

ChatGPT vs. Bard: A Balanced Assessment of Two Leading AI-Language Models

ChatGPT vs. Bard: A Balanced Assessment of Two Leading AI-Language Models

The importance of language models in modern business cannot be overstated. They enable companies to better engage with customers, provide personalized support, and automate tasks to increase efficiency. This blog post will compare and contrast two of the most popular AI language models – ChatGPT and Bard. This blog aims to provide a balanced assessment […]

<strong>Key Things You Should Know About SEO in 2023</strong>

Key Things You Should Know About SEO in 2023

Search engine optimization (SEO) quantifies web traffic while maintaining quality by improving the visibility of a website or a web page in a search engine’s unpaid results. In 2023, SEO will stay a constant and vital part of any online marketing strategy, as it keeps your website easily discoverable for your target audience. One of […]

State of Multi-Touch Attribution (MTA)

State of Multi-Touch Attribution (MTA)

Multi-Touch Attribute (MTA) has variously been touted as the solution to many issues facing marketers today. Supposedly MTA can provide complete visibility into the customer journey, help with buying decisions, scenario planning, and audience optimization. Take your pick. Given MTA’s importance, the Mobile Marketing Association has been conducting an MTA survey for the last 5 […]

B2B marketers are adopting exciting new color palettes

B2B marketers are adopting exciting new color palettes

The world of visual design in B2B Marketing has been going through a quiet revolution. More and more B2B marketers are exploring really exciting color palettes in their visual identity. Gone are the days of staid blues, and blacks, and neutral colors. Say hello to bright pink, and orange, and purples, and gradients! So how […]