More Clicks, More Leads!
The right mix of the perfect ingredients creates a masterpiece of a campaign.
If you're not driving the right leads to your website, you're losing business to your competitors. That's where our pay-per-click (PPC) services come in. We'll create a campaign tailored to the business that is designed to get you the leads you need to succeed. Tangence has the experience and knowledge to set up and manage a PPC campaign that will help you achieve your goals. Contact us today to learn more about how we can help you get more clicks and more leads.
What is PPC?
Pay-per-click (PPC) is an online advertising model in which advertisers display ads on their website and pay a fee to the website owner whenever a user clicks on the ad. This type of advertising is a great way to generate leads and drive traffic to your website.
PPC campaigns can be very effective in driving leads and sales, but they can also be very complex and time-consuming to manage. That's where Tangence comes in. We are a full-service digital marketing agency that specializes in PPC management. We will work with you to create a campaign that is tailored to your business goals and designed to get you the leads you need to succeed.
How Does PPC Work?
PPC works by displaying ads on websites and search engines. When someone clicks on one of the ads, they are redirected to the advertiser's website. The advertiser then pays the website or search engine a small fee for the click.
PPC is an effective way to reach potential customers who are already interested in what you have to offer. It can be used to generate leads or sales, and it can be customized to target specific demographics, interests, or locations. Tangence can help you create and manage a PPC campaign that will reach your target audience and generate leads or sales.
We are a Google Partner agency, which means we have access to the latest tools and resources from Google. We also have a team of certified Google Ads experts who can help you get the most out of your PPC campaign.
Why PPC?
PPC is a great way to generate leads because it allows you to target your audience with laser precision. You can choose to display your ads to people based on factors like location, age, gender, interests, and more. This ensures that your ad is being seen by the people who are most likely to be interested in what you have to offer.
PPC is also a great way to drive traffic to your website. When people see your ad and click on it, they are taken directly to your website. This can be a great way to increase the number of visitors to your site and generate leads or sales.
marketers say PPC is hugely beneficial for their business.
Traffic brought through PPC advertising yields 50% more conversions than organic advertising.
Brand awareness can be increased by up to 80% through Google paid ads.
At Tangence, we specialize in PPC management. We will work with you to create a campaign tailored to your business goals and designed to get you the leads you need to succeed.
Achieving PPC Success
There is no one-size-fits-all answer to this question, as the success of a PPC campaign depends on a number of factors, including the industry, product, or service being marketed, the target audience, and the budget. However, there are a few key steps that all successful PPC campaigns have in common.
PPC Management Services Offered
Search Advertising
It is the most common type of PPC. It allows you to place your ad on a search engine like Google or Bing. When people search for keywords that are relevant to your business, your ad will appear.
Display Advertising
Display advertising allows you to place your ad on websites and apps that are relevant to your business. When people are browsing these websites or apps, they will see your ad.
Social Advertising
Social advertising allows you to place your ad on social media platforms like Facebook, Twitter, and LinkedIn. When people are scrolling through their newsfeed, they will see your ad.
Remarketing
Remarketing enables you to show your ads to people who have already visited your website. This is a great way to stay top of mind and get people to come back to your site and take action.
Google Shopping Advertising
Google Shopping ads are a type of display ad that allows you to showcase your products in an image-rich ad. These ads appear on Google Search and Google Shopping when people are searching for products that are relevant to your business.
Video Advertising
Video advertising allows you to showcase your products and services with a short video ad. These ads can appear on social media platforms, websites, and even in search results.