Stop Scaling Spend.
Start Scaling
Profit.
From your first Google impression to your hundredth repeat customer, we handle every part of the digital journey for D2C brands and online stores across India.
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Trusted by India's leading e-commerce and D2C brands
One problem draining your
e-commerce business.
Poor ROAS is costing you more than bad ads, wrong channels, and wasted budgets combined - because it makes all three problems worse at the same time.
More ad spend without better targeting just means bigger losses.
Running Google Shopping or Meta ads without the right audience, the right creative, and the right landing page produces one outcome: high spend, low return. Clicks from people who were browsing, not buying. Budget going to products with thin margins. Campaigns that look profitable on the dashboard but don't hold up when you subtract returns, discounts, and fulfilment. Scaling the wrong campaigns faster is not growth - it's accelerated loss.
A poor website doesn't just lose sales. It loses customers forever.
A slow, cluttered product page doesn't convert - it bounces. When a buyer clicks your ad and lands on a page with bad images, confusing navigation, and a checkout buried three clicks deep, they leave in seconds. They don't come back. Every rupee you spend driving traffic to a weak website is a rupee spent making your competitor look better by comparison. The product page is where the sale happens - or doesn't.
If your products aren't on page one, your competitor's are.
When someone searches "buy [your product] online" or "[product type] best price India," Google decides which brand gets the click. If your product and category pages aren't ranking, that buyer goes to whoever is - and often doesn't come back. Organic search is the highest-intent, lowest-cost traffic channel in e-commerce. Every month without it is a month of free customers going to your competitors.
Scroll-stopping ads aren't a luxury. They're the difference between a click and a sale.
In e-commerce, your ad is your storefront. A buyer scrolling through Instagram decides in two seconds whether your brand is worth their attention - based entirely on what they see. Generic product shots on white backgrounds, stock lifestyle images, and price-led banners don't stop the scroll. They become part of the noise. The brands winning D2C advertising are the ones with creatives that make buyers feel something before they've even read the copy.
Six channels. One goal.
More profitable sales.
Each channel plays a specific role in moving a buyer from awareness to appointment. Here is what each does and why it belongs in your mix.
Built for e-commerce.
Not adapted from something else.
Every service is built around e-commerce economics - margin, repeat purchase, and lifetime value - not generic digital marketing deliverables.
Connect ad accounts to actual order data to calculate real ROAS after returns, discounts, and delivery - not the number your ad platform shows.
New customer acquisition and retargeting campaigns with fortnightly creative testing sprints and net ROAS as the primary success metric.
Margin-tiered Shopping structure and Performance Max campaigns with clean conversion signals and branded search defence.
Full automated flow setup: welcome series, abandoned cart, post-purchase, win-back - built to generate 25–35% of monthly revenue from your owned channels.
Creative hypothesis framework, UGC brief and direction, and performance analysis - ensuring a constant pipeline of tested, winning ad creative.
Daily dashboard tracking real ROAS, customer acquisition cost, email revenue share, repeat purchase rate, and contribution margin by channel.
Fashion has the highest return rates in e-commerce. We track returns by SKU, size, and category so ad spend scales behind what actually stays sold.
UGC and creator brief frameworks, outfit-in-use video testing, and seasonal campaign architecture built around fashion's calendar-driven buying cycle.
Organic and paid Instagram strategy built around the formats fashion audiences engage with - Reels, Stories, and shopping tags driving direct product page traffic.
Dynamic ads segmented by category browsed and price point viewed - more relevant creative, lower cost per purchase than standard last-viewed retargeting.
Automated emails for new collection launches, size guide content that reduces returns, and restock alerts for sold-out favourites.
Analysis of what proportion of revenue is discount-driven and a roadmap to shift acquisition toward value-led creative so margins grow with revenue.
Before/after and transformation creative that builds purchase conviction while navigating platform guidelines on medical and cosmetic claims.
Creator brief, content acquisition, usage rights, and performance tracking - the format that consistently outperforms studio content in beauty advertising.
Post-purchase sequences timed to your product's usage cycle, bringing customers back before they look for a competitor.
Sponsored product campaigns defending your brand search and capturing category browsers on the marketplaces where beauty customers shop.
Meta campaigns segmented by the specific concern your product addresses - dry skin, acne, ageing - so every ad speaks to the exact problem the buyer is trying to fix.
Cohort analysis identifying which SKUs produce the highest lifetime value customers, then shifting acquisition spend toward acquiring more of those customers.
For products priced ₹2,000–₹20,000+, we improve photography, copy, social proof, and trust signals to convert considered buyers who take time to decide.
Furniture, décor, and appliances sell better in lifestyle context than on white backgrounds. We brief and test video creative that shows products in realistic home environments.
Ranking for the searches home buyers actually make: "best sofa under ₹30,000," "modular wardrobe online India," "air purifier 3BHK apartment" - commercial queries from buyers ready to purchase.
Breaking a ₹15,000 purchase into monthly instalments removes the biggest barrier for high-value home buyers. We integrate EMI messaging into creative, landing pages, and email.
Post-purchase email sequences that convert single-item buyers into multi-category customers - sofa buyers become rug buyers, mattress buyers become pillow buyers.
Systematic post-delivery review collection - photo reviews and verified purchase ratings are the most powerful trust signals for high-value home purchase decisions.
What does good actually
look like in e-commerce?
We agree on a primary metric in writing before month one - and report on the numbers that affect your margins, not your marketing dashboard.
The only ROAS that matters is calculated after returns, discounts, and our fees. We agree on a net ROAS target before month 1 and report against it every week. If we miss it, month 2 is free.
CAC only makes sense relative to what a customer spends over their lifetime. We track both together - so scaling decisions are made against long-term profitability, not just first-order economics.
Email revenue as a share of total store revenue. Below 15% means dangerous paid-ad dependency. We build this number through automated flows that run every day without manual effort.
What proportion of customers who bought once buy again within 90 and 180 days - the single strongest predictor of long-term brand health and the metric we track by monthly acquisition cohort.
70% of customers who add to cart leave without buying. A three-step recovery sequence - WhatsApp in 30 minutes, email at 1 hour, email at 24 hours - recovers 10–15% of abandoned revenue at almost no cost.
Audit in week 1. First campaigns live within 14 days of onboarding. Full setup - email flows, Shopping campaigns, Meta restructure, and tracking fix - inside 30 days. We don't spend 6 weeks in strategy.
Real numbers. Real baselines.
Real time-frames.
No "+500% sales" without context. Every result has a starting point, an end state, a method, and a timeline attached to it.
Winning Page 1 visibility in one of India's most competitive fashion categories.
One agency. Every digital channel.
One goal - Your growth.
Get Started Today
Straight answers.
No agency speak.
The questions every e-commerce brand asks before choosing a marketing partner - answered plainly.
Three differences: we calculate your real net ROAS - after returns, discounts, and our fees - not the gross number from the ad platform dashboard. We test new creative every fortnight using a structured hypothesis framework, so your best-performing ads are always being refreshed before they burn out. And we build your owned channels - email and WhatsApp - alongside paid media, so your business isn't entirely dependent on ad platforms you don't control.
Google and Meta campaigns show improvement in cost per order within 4–6 weeks. Email flows start generating revenue within the first month of going live. SEO takes longer - 6–12 months for meaningful organic traffic. We're transparent about timelines from the start. Note: when we fix attribution, your reported ROAS may appear to drop initially because broken tracking was inflating it. Your real net ROAS will improve. We prepare every new client for this.
Always. We work as users inside your accounts - never our own. Every campaign, audience, creative asset, email list, and customer data point stays with you if we part ways. This is written explicitly into our agreement. Some agencies set up accounts in their own name, meaning clients lose everything when they leave. We never do this.
Facebook's dashboard reports revenue it claims credit for - before returns, discount codes applied at checkout, and with tracking that's been partially broken since Apple's 2021 privacy update. For most brands, the dashboard number is 40–80% higher than actual net revenue received. We reconcile Facebook data against your Shopify backend every week. If your real number matches the dashboard, we'll tell you that in the free audit. If there's a gap, you need to know before you scale further.
The most common situation: a brand sends one or two promotional emails a month - usually announcing a sale - and has no automated flows running in the background. No welcome sequence. No abandoned cart reminder. No post-purchase follow-up. No win-back for lapsed customers. These automated flows run every day without anyone pressing send and typically generate 3–5× more revenue than broadcast emails. If you already have flows, we'll audit them in the free session and tell you exactly what's underperforming.
Yes - and this is one of the most important and least discussed problems in D2C marketing. We first measure what percentage of your revenue is discount-driven and what your full-price conversion rate is by channel. We then rebuild acquisition creative around product value and social proof rather than price - using structured testing to find which value-led angles convert at acceptable economics. We don't recommend going cold-turkey on discounts if you're heavily dependent on them. We recommend a managed transition over 2–3 quarters that grows margin while maintaining revenue.
Yes - and we manage them as part of one integrated strategy. If your Amazon price is lower than your D2C site, social ad traffic will leak to Amazon at checkout, hurting your direct margins. We analyse the full pricing and channel relationship before making marketplace recommendations, and we structure marketplace campaigns to complement your D2C margin goals rather than cannibalise them.
₹1 Lakh per month for a single channel programme. ₹3 Lakh per month for a full multi-channel programme including email, paid social, and paid search. Below ₹1 Lakh, the data volume is too low to make reliable optimisation decisions - you'd be making budget calls on statistically insignificant results. At that stage, we'd recommend investing in your website conversion rate and email infrastructure before scaling paid media.
