Abhyudaya
Tripathi
Business Head, Tangence Solutions
Business Growth Catalyst · Turning Marketing Into Measurable Revenue
The person behind
the strategy
Abhyudaya Tripathi is the Business Head at Tangence Solutions, one of India's most established full-service digital marketing agencies with over 24 years in the industry. With 18+ years of hands-on experience in digital marketing and business growth, Abhyudaya has spent more than 15 of those years at Tangence - helping shape the agency's strategic direction, client portfolio, and service capabilities.
His expertise sits at the intersection of business strategy and marketing execution. Abhyudaya leads end-to-end business operations including P&L management, client acquisition, and team development - with a consistent track record of turning underperforming units into profitable, scalable ventures. He works across a wide range of industries, bringing a sharp commercial lens to every engagement.
Over the years, Abhyudaya has built and mentored high-performing marketing teams, forged long-term client relationships, and driven campaigns across SEO, paid media, social media, and content - always anchored to one question: what revenue does this generate?
His writing on this blog reflects that same philosophy. Whether he is breaking down a shift in Google's algorithm, analysing a paid media trend, or sharing a framework for digital growth strategy, every piece is written from direct experience - not theory.
