WAGO

WAGO is a family-owned company providing automation, electronic interface, and interconnect solutions across industries. Founded in 1951, WAGO is globally recognized for its cage clamp termination systems and spring pressure connection technology. In India, WAGO continues to drive innovation, reliability, and efficiency in the industrial and automation sectors.

Despite its strong brand reputation, WAGO India struggled with organic visibility, high bounce rates, and technical SEO barriers. Tangence partnered with WAGO to overcome these challenges and establish stronger digital authority.

Service Used

SEO

Project Overview

WAGO India partnered with Tangence to resolve SEO limitations that were impacting digital performance. The site faced difficulties ranking for competitive industry keywords, had a high bounce rate, and lacked local SEO optimization.

Tangence developed a comprehensive SEO strategy covering keyword targeting, UX design improvements, backlink strengthening, and technical SEO clean-up. The objective: enhance organic search presence, drive higher-quality traffic, and generate more qualified leads.

The outcome was significant: organic traffic nearly doubled within six months, clicks increased steadily, and backlinks grew by over 30%, all contributing to a measurable lift in lead generation.

The Challenge

WAGO’s digital roadblocks included:

Low organic visibility: Difficulty ranking for high-competition automation and industrial keywords.
High bounce rate: Weak on-page engagement and ineffective content led visitors to exit quickly.
Technical SEO issues: Slow page speed, broken links, poor mobile optimization, and missing meta tags.
Weak backlink profile: Limited high-quality backlinks and presence of toxic links reduced authority.
Lack of local SEO: Under-optimized Google My Business profiles and insufficient location keywords hindered local search performance.

The Tangence Solution

Tangence executed a multi-pronged SEO approach:

Improved organic visibility:
- Comprehensive keyword research to identify long-tail, high-conversion terms.
- Content optimized for semantic SEO and user intent.
- Regular publishing of blogs, guides, and infographics.
Reduced bounce rate:
- UI/UX improvements with clear CTAs and optimized layouts.
- Added interactive elements (videos, sliders, quizzes) for better engagement.
Resolved technical SEO issues:
- Full technical audit and fixes for broken links, missing tags, and duplicate content.
- Improved page load speed with optimized images and caching.
- Ensured full mobile responsiveness meeting Google’s Core Web Vitals.
Strengthened backlink profile:
- Link-building via guest posting, outreach, and influencer partnerships.
- Toxic link cleanup using Google disavow tool.
- Created link-worthy assets (case studies, research, downloadable resources).
Boosted local SEO:
- Optimized Google My Business with updated details, reviews, and schema markup.
- Encouraged positive customer reviews on GMB and local directories.

Results That Mattered

+ 66%

Increase in Organic Traffic

+ 33%

Increase in Organic Clicks

+ 40%

Increase in Leads

+ 29%

Increase in Backlinks

Key Takeaway

WAGO India’s growth shows how B2B industrial brands can capture digital demand with structured SEO.
Addressed technical gaps to ensure a strong foundation.
Built domain authority through strategic initiatives.
Aligned content with user intent for maximum relevance.
Outcome: Improved search visibility, lead generation, and digital strength in a competitive industry.