SMAS India
SMAS India is a trusted provider of vehicle leasing and fleet management solutions, offering businesses flexible, cost-efficient mobility options. Backed by global expertise and innovative leasing models, SMAS India simplifies the process of acquiring and managing vehicles, helping organizations optimize costs while ensuring driver satisfaction.
In a competitive automobile and leasing market, SMAS India aimed to expand its digital presence and attract more enterprise clients searching for reliable fleet and leasing services online.
Project Overview
SMAS India, a leading provider of vehicle leasing and fleet management solutions, wanted to strengthen its digital footprint in an increasingly competitive market. While the company offered innovative and flexible leasing options for businesses, its online visibility did not reflect the brand’s potential. Competing against well-established auto-finance companies and other leasing providers, SMAS India needed a more robust digital presence to attract high-intent prospects searching for leasing solutions online.
Tangence partnered with SMAS India to craft a tailored SEO strategy that would not only improve search rankings but also drive qualified organic traffic. The approach focused on enhancing website performance, targeting high-value leasing keywords, and expanding the brand’s overall digital reach. Within a short span, the collaboration led to significant gains in clicks, impressions, and organic users, demonstrating the impact of precision-driven SEO for the vehicle leasing industry.
The Challenge
SMAS India faced several digital roadblocks:
- Low visibility in organic search: Competing against established auto-finance and leasing giants.
- Client’s goal: Build stronger organic reach to generate awareness and inbound leads.
- Limited keyword footprint: Few high-intent keywords ranking in top positions.
- Underperforming website traffic: Existing traffic wasn’t translating into enough engagement.
- Competitive industry landscape Needed a strategy to stand out in the vehicle leasing segment.
The Tangence Solution
Tangence implemented a robust, phased SEO strategy:
- Competitor Benchmarking: Identified keyword gaps and opportunities by analyzing top-performing competitor websites.
- Technical SEO Fixes: Improved crawlability, resolved site speed issues, and optimized for mobile-first indexing.
- Targeted Keyword Strategy: Focused on high-intent keywords like vehicle leasing, corporate car leasing, fleet management solutions.
- Content Revamp: Enhanced service pages and blogs to better align with search intent and user queries.
- Backlink Clean-up & Authority Building: Removed toxic backlinks and built high-quality links in the mobility and B2B space.
Results That Mattered
improvement in clicks
growth in organic users
increase in impressions
Key Takeaway
- Well-structured SEO strategy can elevate visibility in a highly competitive industry.
- Targeting high-intent keywords ensures quality traffic and stronger engagement.
- Technical fixes and authority-building efforts lay the foundation for sustainable growth.
- Competitor benchmarking provides insights to capture untapped opportunities.
- Focused execution can deliver significant improvements in clicks, users, and impressions within months.