Clovia
Clovia is a leading online lingerie and sleepwear retailer catering to women’s intimate apparel needs. Since its launch in 2013, the brand has become a popular destination for high-quality lingerie, known for blending style, comfort, and affordability. With a reputation for using premium fabrics, innovative designs, and seamless shopping experiences, Clovia carved a niche in India’s fast-growing fashion e-commerce market.
However, as competition intensified and Google’s algorithms evolved, Clovia needed to strengthen its digital visibility to stay ahead. That’s where Tangence stepped in.
Project Overview
Clovia, a leading online lingerie and sleepwear brand, partnered with Tangence to overcome visibility challenges in India’s highly competitive fashion e-commerce space. Despite strong brand recognition, Clovia struggled with ranking volatility, toxic backlinks, and rising competition from established players.
Tangence designed a comprehensive SEO strategy focused on competitor benchmarking, technical clean-up, and high-intent keyword optimization. The goal was clear, secure top rankings for category-defining keywords, boost organic traffic, and strengthen Clovia’s digital authority.
Within months, the collaboration delivered measurable impact: clicks grew by 11.22%, impressions surged by 4.9M, and multiple high-value keywords like “night dress,” “sports bra,” and “nighty” achieved Rank #1.
The project proved how strategic SEO execution can transform brand visibility and sustain growth in a fiercely competitive market.
The Challenge
Despite strong brand recognition, Clovia faced significant digital roadblocks:
- Highly competitive industry: Intense rivalry in the lingerie and apparel segment demanded innovative SEO strategies.
- Client’s goal: Achieve top 3 Google rankings for high-value keywords to increase visibility and traffic.
- Standing out amidst competitors: Needed to outperform established rivals in organic search.
- Adapting to algorithmic changes: Frequent Google updates disrupted rankings and traffic flow.
- Technical SEO issues: Toxic backlinks, crawl errors, and slow site performance were limiting growth.
The Tangence Solution
Tangence crafted a tailored SEO strategy to align with Clovia’s growth goals:
- Competitor benchmarking: Identified keyword gaps and opportunities by analyzing top-performing competitor websites.
- Toxic link cleanup: Removed harmful backlinks that were damaging site authority.
- Content & on-page optimization: Refreshed web content, optimized titles, and improved site speed for better user experience and rankings.
- Targeted keyword strategy: Focused on high-intent terms like bra, lingerie, night dress, sports bra to drive qualified traffic.
Results That Mattered
Clicks increased
Impressions gained
Average position improved
Key Takeaway
- SEO success in fashion e-commerce goes beyond rankings, it’s about scalable discoverability.
- Clovia’s growth story showcases the power of technical SEO fixes done right.
- Leveraging competitor insights helped identify gaps and opportunities.
- Keyword precision ensured visibility for high-intent searches.
- The result: Clovia dominates Page 1 rankings in a highly competitive market.
- Proof that smart SEO drives sustainable e-commerce growth.