Cloudnine
Cloudnine is India’s leading maternity, childcare, and women’s healthcare hospital network. With world-class medical expertise, state-of-the-art facilities, and a holistic approach to pregnancy and childcare, Cloudnine has established itself as a trusted destination for mothers-to-be. The brand believes pregnancy is one of life’s most magical experiences and strives to make it safe, joyful, and memorable for every parent through its expert doctors, advanced infrastructure, and compassionate staff.
Despite being a recognized leader in maternity healthcare, Cloudnine struggled with digital visibility challenges across competitive healthcare keywords. Tangence partnered with Cloudnine to strengthen its SEO presence and secure higher search rankings for business-critical terms.
Project Overview
Cloudnine partnered with Tangence to address visibility gaps in a fiercely competitive healthcare search landscape. Although well-established offline, the brand faced ranking challenges on Google and other search engines, preventing them from fully capturing digital demand for maternity-related services.
Tangence designed a robust SEO strategy focusing on keyword targeting, technical SEO, backlink clean-up, and content optimization. The mission was clear: achieve top rankings for maternity and pregnancy-related keywords, improve domain authority, and enhance organic visibility.
The collaboration quickly paid off: Cloudnine saw dramatic improvements in keyword positions, including “Pregnancy Hospital” moving from Rank 18 to Rank 1, along with a surge in domain and page authority.
The Challenge
Cloudnine’s digital hurdles included:
- Low visibility on major search engines: Despite being a top maternity hospital, the website was not ranking on Google, Yahoo, or Bing for critical terms.
- Highly competitive keyword landscape: Most target keywords were high-volume and dominated by established healthcare competitors.
- Competitor dominance: Rivals were already ranking strongly across all important industry keywords.
- Technical SEO limitations: Issues with site structure, page speed, and toxic backlinks restricted search performance.
The Tangence Solution
Tangence crafted a customized SEO roadmap tailored to Cloudnine’s growth needs:
- Competitor benchmarking: Analyzed rival sites to identify keyword opportunities and ranking gaps.
- On-page optimization: Refined landing page titles, descriptions, and content for maternity-related queries.
- Backlink cleanup & domain authority building: Improved Cloudnine’s backlink profile by removing harmful links and acquiring quality referring domains.
- Technical improvements: Enhanced page load speed and fixed crawl errors for smoother user experience.
- Keyword targeting: Focused on high-intent healthcare terms like pregnancy hospital, maternity hospital, pediatrician in Pune to capture qualified leads.
Results That Mattered
Improvement in Domain Authority (DA)
Improvement across high value keywords
Improvement in Page Authority (PA)
Growth in Referring Domains
Faster Page Speed
Key Takeaway
- Cloudnine’s journey shows that even strong offline leaders can face digital visibility gaps without a solid SEO strategy.
- Tangence applied a data-driven approach tailored to the healthcare industry.
- Implemented competitor insights to identify growth opportunities.
- Fixed technical SEO issues for better site performance.
- Targeted high-value keywords to boost discoverability.
- Outcome: Secured top search positions and strengthened Cloudnine’s reputation as India’s most trusted maternity hospital online.