Multi-Touch Attribute (MTA) has variously been touted as the solution to many issues facing marketers today. Supposedly MTA can provide complete visibility into the customer journey, help with buying decisions, scenario planning, and audience optimization. Take your pick. Given MTA’s importance, the Mobile Marketing Association has been conducting an MTA survey for the last 5 […]
The world of visual design in B2B Marketing has been going through a quiet revolution. More and more B2B marketers are exploring really exciting color palettes in their visual identity. Gone are the days of staid blues, and blacks, and neutral colors. Say hello to bright pink, and orange, and purples, and gradients! So how […]
Good UI/UX design engages; great UI/UX retains! As the people merge their social lives, work, and interaction into the digital landscape – demand for remarkable user experience design hat shot skyward. Anything less than that will cost you both money and time. Let’s take a closer look at the top 5 UI/UX design mistakes that […]
In a year where we are all overstimulated (Covid, BLM, elections, …) and dealing with significant mental stress, marketers truly need to adopt the “less is more” mantra. Not just in design, but in all communication. So what will you NOT say this year?!
As a B2B marketing agency, we interact with companies of all sizes, from upstart unicorns to large established marketing leaders. The buzz last couple of years has all been about Account-Based Marketing or ABM. We have been in meetings after meetings where marketers are either thinking, or evaluating, or implementing ABM strategies. Often the focus […]
Good design can be therapeutic for the soul. Wise usage of ‘screen real estate’ is crucial, especially considering the amount of information bombarding us on our smart devices Be it a social media carousel, a landing page, app UI/UX, or a device’s wallpaper – good design can engage users effortlessly. Here are the top graphic […]
For the longest time, businesses considered the binary of UI/UX important only for B2C marketing and promotion plans. This is the reason why you may have seen several B2B digital platforms with bland interfaces and forgettable experiences. Thankfully, enterprises have realized that confining UI/UX to the margins of B2C marketing is not a wise move.
Traditional marketing agencies bring a lot of positives to the table: great experience, a larger and varied skill set, and variable costs. However, all the benefits come with their own baggage too. Tangence was created to offer corporate marketers a fresh new alternative: The Un-Agency model.
So you hired that fantastic high-priced creative agency. Here are 5 marketing projects that definitely need their skills. But read on, to find out about the 100s that don’t!